In June of 2014, the DowntownABQ MainStreet Initiative coordinated over 60 volunteers for the Bud Light/Keep America Beautiful “Do Good. Have Fun” event, part of a national series of volunteer events staged by both organizations. Volunteers planted over 30 street trees along Central Avenue, painted 15 large concrete planters, and planted drought-tolerant flowers and grasses. The event was made possible with a grant from Bud Light and Keep American Beautiful. Volunteers enjoyed pizza and beer afterwards courtesy of JC’s New York Pizza Department and Bud Light.